Fly was a multisensory immersive installation and VR experience commissioned by British Airways for their centenary celebration.  The piece had a sell out run at London’s Saatchi Gallery Summer 2019 before touring the UK. It was due to tour the US starting at Tribeca Film Festival 2020 when covid hit. 

Fly turns you into a time-travelling pilot, transporting you on a narrative journey through humankind’s relationship to flight. Become the bird of a young Leonardo Da Vinci’s dreams, take Wilbur Wright’s place as he successfully harnesses the wind and propels himself into the history books on Kitty Hawk Beach and enter one imagined future of flight, to pilot the smartest, fastest, most ecologically efficient plane ever built. 

I conceived of the idea, pitched it to British Airways head of external communications and, after securing the commission, I creatively led a UK/French team to design and execute both the design and build of the physical installation and of the VR narrative experience.  We also designed the experience to be experienced on a motion platform (built by Neil Courbould’s Oscar Winning practical effects team (Gladiator, Gravity).  The experience was narrated by Joanna Froggatt (Downton Abbey)

Fly was voted the Best Immersive Experience in the UK 2020 (ahead of Punchdrunk) and won both a Lumiere Award for Best VR Experience and a Raindance Film Festival Award for Best Documentary Experience.